product of New Orleans' infamous Magnolia projects, Juvenile,
born Terius Gray, has ascended way above sea level. Always determined to
stay focused on reaching his life's goals, Juvenile worked at the
local gas plant to help support his family and allow himself the
"luxury" of following his dream of being a successful rapper.
"I'm about the only one from where I come from that's doing my
thing," says a reflective Juvenile.
As a burgeoning local rapper, Juvenile became
instrumental in blending Hip-Hop with what is known as
"bounce" music. The success of "Bounce For The
Juvenile," the first-ever bounce record with New Orleans local icon,
DJ Jimi, led to a short-lived deal with a small New York record label.
Unfortunately, the experience left a bitter taste in Juve's mouth. He
eventually opted to give up his cherished hobby, rather than do it
back to those trying times, Juvenile laments, "They wanted
me to (only) do bounce music and I was telling them, 'Hey man, I'm a
rapper; y'all got me twisted.'"
But he couldn't stay away from what
he loved so dearly. He kept his day job, as he began to frequent New
Orleans' House Of Blues on Hip-Hop night to get back into the groove of
his passion. "I got my feel back and I realized one thing," he
says, "We didn't have a New Orleans rapper that straight up used
our language, rapped for our people. Everybody wanted to be either east
coast or west coast. That's where I came in."
his way home from another exasperating day on the job, Juvenile
caught the attention of Cash Money Records, then a local boutique label
making big noise in the southern region. After convincing Co-CEOs Ronald
"Slim" and Bryan "Baby" Williams of his abilities
and determination, the Williams brothers signed Juvenile on.
Juve's first release for Cash Money Records was the
underground smash "Solja Rags" in 1997. "Solja Rags"
sold nearly 200,000 copies in the southern region alone and gainfully
set up the super-group, Hot Boys. Composed of Juvenile and CMR
labelmates Turk, Lil' Wayne, and B.G., Hot Boys debuted with "Get
It How U Live" in 1997, mounting close to a half million
The success of Cash Money Records was brought to the
attention of Universal Records, who promptly struck a P&D (pressing
and distribution) deal with the indie label in 1998. Under this new
deal, Cash Money/Universal released Juvenile's sophomore solo project,
Degreez." Cannoned onto the charts by heavily rotated
radio hits like the infectious "Ha," "Ha (remix)"
featuring Jay-Z, and "Back That Thang
Up," the award-winning "400
Degreez" has remained a staple on the
charts for a year.
Juvenile's groundbreaking album continues to
be recognized as one of the top releases of 1999. The album received a
Billboard Award for "R&B Album of the Year;" his hit song,
"Ha," garnered a Source Award for "Single Of The
Year;" and Juvenile earned an American Music Award
nomination for "Favorite Rap/Hip Hop Artist of the Year."
intent to rest on his laurels, Juvenile is aiming for the stars
again. Giving listeners a full display of his raw talent,
street acumen and natural sagacity, Juvenile is ready for any and
Awards include --
- Best R&B/Soul or Rap New Artist ("Back That
-- Soul Train Music Awards, 2000
Hit songs include --
- Back That Azz Up
- Follow Me Now
- U Understand
- I Got That Fire
- Mamma Got Ass
- Set It Off
- Bounce Back
- In My Life
- Nolia Clap
- Slow Motion
- What's Happenin'
- Gotta Get It
- Drop That Thang
Juvenile may be available for your next special event!
..90s, ..00s, ..10s
Born: ..in Louisiana
..in New Orleans
Based: ..in Louisiana
..in New Orleans