Richard De La Font Agency, Inc.
   Legendary 5-Star Service and Reputation
   Providing Excellence in Entertainment Since 1970

      Booking The Association
      Book pop music artists - book The Association
         Jules Gary Alexander, Jim Yester, Bruce Pictor,
         Del Ramos, Jordan Cole, Paul Holland
            Classic Rock, Sunshine Pop, Baroque Pop, Pop/Rock,
            Folk-Rock, Pop

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The Association may be available for your next special event!

  The Association - booking information

Vocal Group Hall of Fame
-- inducted 2003

The Association is one of the most popular and successful bands to have come out of the 60's. They have sold over thirty million records, earning six gold discs and one platinum.

Their album, "The Association, Greatest Hits," (Warner Brothers), continues to be one of the longest best-selling albums in the history of the company. Their #1 hits, "Windy" and "Cherish" have achieved "standard" status, receiving almost as much airplay today as they ever have. "Goodbye Columbus," which was the title track for the film, was written and performed by The Association. It won the Golden Globe and Foreign Press awards.

Other songs, including "Never My Love," "Requiem For The Masses," "Time For Living," "Along Comes Mary," "Everything That Touches You" and "Six Man Band" showcase the versatility, the carefully crafted vocals and the intricately woven instrumentation that is the signature of The Association, a cornerstone of American pop music.

The Association was formed in 1965 after the breakup of an 11-man electric "folk" group called The Men, the first "folk rock" group in America. The 6-man Association rehearsed for five solid months and then began performing at nightclubs (The Troubadour, The Icehouse, etc.), coffeehouses, folk clubs, high schools, colleges, proms and parties throughout California. The intense rehearsal and hard work paid off. Before the release of their first album, the group had a fan base exceeding 25,000. That base soon became millions as "Along Comes Mary" and "Cherish," both from their first album, topped the charts.

The Association is the first electric group to break through the anti-rock biases in many of the major venues across the country. They were the first electric group to perform at Hollywood's Greek Theatre, The Coconut Grove, The Copacabana, Tanglewood Music Festival, Blossom Music Festival, The Latin Casino, Saratoga Performing Arts Center and Ravinia Park.

In 1967 The Association was given the honor of opening the first international pop festival in America, The Monterey Pop Festival. They appeared on every major television variety show at the time...Ed Sullivan (twice), The Smothers Brothers (three times), American Bandstand (again and again), Shindig, The Tonight Show with Johnny Carson, The Dick Cavett Show, The Andy Williams Show, The Carol Channing Special...and many more.

However, being on the road so many years, with more than 2,000 concerts and television performances, inevitably took its toll, and the group began parting ways in 1972 to pursue individual careers and interests. After a one-time reunion for a cable TV special in 1979, The Association, with much industry encouragement, got it together again and put it back on the road.

"On the road" is right. For more than 5 years, The Association has sung and played every state in the Union, most of the Canadian provinces, Bermuda, Athens, the Philippines, the major showrooms in Atlantic City, Las Vegas, Reno, Tahoe, music festivals, colleges, fairs, every large theme park on the continent, supper clubs, hotels, conventions, television shows (Tom Snyder, John Davidson Show, Mike Douglas Show, American Bandstand, Solid Gold Summer Special), countless radio and TV interviews and The Happy Together Tour 1984 with The Turtles, Gary Puckett and Spanky & Our Gang.

Here is what Mark Faris said of The Association in a February 15, 1985 review: "Remarkably, not only did the six-man band sound as fresh as it did in the old days, it looked even fresher...dancing and laughing throughout the show, the finely-tuned outfit swept through the room like a summer breeze complete with blue skies and sunshine, smoothly and confidently exchanging leads, then blending in precision vocal harmonies. Jules Alexander, Larry Ramos, and Russ Giguere (who looks like a combination of Clint Eastwood and David Bowie, with a touch of Dance Fever) wasted no time in refreshing the crowd's memories."

The bottom line is simple. They're looking and sounding better than ever!

Hit songs include --

  • Cherish
  • Windy
  • Never My Love
  • Along Comes Mary
  • Everything That Touches You
  • Pandora's Golden Heebie Jeebies
  • Time For Livin'
  • Six Man Band
  • No Fair At All

The Association may be available for your next special event!

Watch videos
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  For booking information, click HERE!

Genre: Rock 1
   .Classic Rock. / ClassicRock
   .Pop. / xPop
   .Sunshine Pop. / SunshinePop
   .Folk-Rock. / FolkRock
   .Pop/Rock. / PopRock
   .Baroque Pop. / BaroquePop

Years active
   x60s, x70s

Formed: California / formed nCalifornia
Formed: Los Angeles / formed LosAngelesCA
Formed:   in 1965     

Based: US



Concert Schedule – by Ticketmaster

Concert Schedule – by Live Nation

Booking The Association:
Serious requests only.

Booking Information
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This company has been providing excellence in entertainment and customer service since 1970.
We can assist you regarding any of the following --
booking entertainment, such as major name entertainers or celebrities, booking The Association, booking information on The Association, or hiring The Association for your special event, or to book or hire The Association, or if you are seeking the Association booking agent for corporate entertainment or for a private party.
Consider the opportunity to book The Association or other entertainers for a wedding, birthday, anniversary, business meeting or convention.
If you are not a talent buyer, we are unable to provide The Association manager or management contact information.
This is the official website of Richard De La Font Agency, Inc.
Contact us to book a celebrity entertainer for your private party, birthday, or wedding, or for your corporate event!
Consider this your official Association booking agency web site – The booking agent who works for you!

This company acts as an entertainment consultant or broker/producer and does not claim or represent itself as the exclusive agent, representative or management of The Association.

This is the month of September update of this page. Cost, fee and pricing are available.

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The Association, pop music artists - booking agent. This group may be available for your event. Book them if you can. You will have the time of your life!