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   Richard De La Font Agency, Inc.
   Legendary 5-Star Service and Reputation
   Providing Excellence in Entertainment Since 1970

      Booking The Association
      Book pop music artists - book The Association
         Jules Gary Alexander, Jim Yester, Bruce Pictor,
         Del Ramos, Jordan Cole, Paul Holland
            Classic Rock, Sunshine Pop, Baroque Pop, Pop/Rock,
            Folk-Rock, Pop

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How To Book THE ASSOCIATION For Your Event!

The Association may be available for your next special event!

  The Association - booking information

Vocal Group Hall of Fame
-- inducted 2003

The Association is one of the most popular and successful bands to have come out of the 60's. They have sold over thirty million records, earning six gold discs and one platinum.

Their album, "The Association, Greatest Hits," (Warner Brothers), continues to be one of the longest best-selling albums in the history of the company. Their #1 hits, "Windy" and "Cherish" have achieved "standard" status, receiving almost as much airplay today as they ever have. "Goodbye Columbus," which was the title track for the film, was written and performed by The Association. It won the Golden Globe and Foreign Press awards.

Other songs, including "Never My Love," "Requiem For The Masses," "Time For Living," "Along Comes Mary," "Everything That Touches You" and "Six Man Band" showcase the versatility, the carefully crafted vocals and the intricately woven instrumentation that is the signature of The Association, a cornerstone of American pop music.

The Association was formed in 1965 after the breakup of an 11-man electric "folk" group called The Men, the first "folk rock" group in America. The 6-man Association rehearsed for five solid months and then began performing at nightclubs (The Troubadour, The Icehouse, etc.), coffeehouses, folk clubs, high schools, colleges, proms and parties throughout California. The intense rehearsal and hard work paid off. Before the release of their first album, the group had a fan base exceeding 25,000. That base soon became millions as "Along Comes Mary" and "Cherish," both from their first album, topped the charts.

The Association is the first electric group to break through the anti-rock biases in many of the major venues across the country. They were the first electric group to perform at Hollywood's Greek Theatre, The Coconut Grove, The Copacabana, Tanglewood Music Festival, Blossom Music Festival, The Latin Casino, Saratoga Performing Arts Center and Ravinia Park.

In 1967 The Association was given the honor of opening the first international pop festival in America, The Monterey Pop Festival. They appeared on every major television variety show at the time...Ed Sullivan (twice), The Smothers Brothers (three times), American Bandstand (again and again), Shindig, The Tonight Show with Johnny Carson, The Dick Cavett Show, The Andy Williams Show, The Carol Channing Special...and many more.

However, being on the road so many years, with more than 2,000 concerts and television performances, inevitably took its toll, and the group began parting ways in 1972 to pursue individual careers and interests. After a one-time reunion for a cable TV special in 1979, The Association, with much industry encouragement, got it together again and put it back on the road.

"On the road" is right. For more than 5 years, The Association has sung and played every state in the Union, most of the Canadian provinces, Bermuda, Athens, the Philippines, the major showrooms in Atlantic City, Las Vegas, Reno, Tahoe, music festivals, colleges, fairs, every large theme park on the continent, supper clubs, hotels, conventions, television shows (Tom Snyder, John Davidson Show, Mike Douglas Show, American Bandstand, Solid Gold Summer Special), countless radio and TV interviews and The Happy Together Tour 1984 with The Turtles, Gary Puckett and Spanky & Our Gang.

Here is what Mark Faris said of The Association in a February 15, 1985 review: "Remarkably, not only did the six-man band sound as fresh as it did in the old days, it looked even fresher...dancing and laughing throughout the show, the finely-tuned outfit swept through the room like a summer breeze complete with blue skies and sunshine, smoothly and confidently exchanging leads, then blending in precision vocal harmonies. Jules Alexander, Larry Ramos, and Russ Giguere (who looks like a combination of Clint Eastwood and David Bowie, with a touch of Dance Fever) wasted no time in refreshing the crowd's memories."

The bottom line is simple. They're looking and sounding better than ever!

Hit songs include --

  • Cherish
  • Windy
  • Never My Love
  • Along Comes Mary
  • Everything That Touches You
  • Pandora's Golden Heebie Jeebies
  • Time For Livin'
  • Six Man Band
  • No Fair At All

The Association may be available for your next special event!

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Booking The Association

  For booking information, click HERE!

Genre: Rock 1
   .Classic Rock. / ClassicRock
   .Pop. / xPop
   .Sunshine Pop. / SunshinePop
   .Folk-Rock. / FolkRock
   .Pop/Rock. / PopRock
   .Baroque Pop. / BaroquePop

Years active
   x60s, x70s

Formed: ..in California / formed nCalifornia
Formed: ..in Los Angeles / formed LosAngelesCA
Formed:   in 1965     

Based: ..in US



Concert Schedule – by Ticketmaster

Concert Schedule – by Live Nation

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Frequently Asked Questions About Booking This Artist

(i.e., how to hire this artist for an event)

You are currently on the official site of the Richard De La Font Agency, Inc.  For more than 50 years, we have successfully helped official talent buyers around the world secure quality talent.

We welcome the opportunity to be of service to you. Let's do this the right way! Let's save you time and frustration!

Simply click on the "Booking information" link found on this page. Then, send us your request for booking information.

Include information about your plans for your event and how hiring this artist (or someone similar) might be of special interest.

If you decide you want to look at other names, simply include your talent-fee budget range and indicate that you want to see who else you might be able to afford with such a budget. We can send you a list of names that are affordable and in the style of music you prefer. We hope to save you time and frustration!

(i.e., what is the fee of this artist for an event?)
(i.e., what is this artist charging to perform at an event?)

Official booking fees for this artist, or any other celebrity, are determined based on a number of factors and may change at anytime without prior notice.

Factors influencing pricing vary and may include date, location, type of event, whether a private party or a public concert, the artist's calendar, whether the artist is on tour or not, how well tickets are selling at the artist's concerts, the current demand for the artist's music, market activity, etc.

As you might expect, the more in-demand the artist is, the more buyers are prepared to pay. Of course, this causes the artist's price to increase as the artist becomes more popular, or decrease when becoming less popular.

Exclusive agents with exclusive representation frequently quote a range instead of a specific price, since changes can occur at anytime. Generally, the artist's manager has a role in the decision to accept any particular offer from a talent buyer.

To learn the most current artist's pricing, or the estimated artist's fee for your particular event, simply click on the "Booking information" link found on this page. Then, send us your request for booking information.

(i.e., what is this artist's availability?)

To learn the artist's current availability for your special event, simply click on the "Booking information" link found on this page. Then, send us your request for booking information.

Once we have your event/party information, we will be better able to assist you with putting your entertainment talent booking plans in place as your entertainment consultant. Let's get this done right! We look forward to working with you!



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This company has been providing excellence in entertainment and customer service since 1970.
We can assist you regarding any of the following --
booking entertainment, such as major name entertainers or celebrities, booking The Association, booking information on The Association, or hiring The Association for your special event, or to book or hire The Association, or if you are seeking the Association booking agent for corporate entertainment or for a private party.
Consider the opportunity to book The Association or other entertainers for a wedding, birthday, anniversary, business meeting or convention.
If you are not a talent buyer, we are unable to provide The Association manager or management contact information.
This is the official website of Richard De La Font Agency, Inc.
Contact us to book a celebrity entertainer for your private party, birthday, or wedding, or for your corporate event!
Consider this your official Association booking agency web site – The booking agent who works for you!

This company acts as an entertainment consultant or broker/producer and does not claim or represent itself as the exclusive agent, representative or management of The Association.

This is the month of October update of this page. Cost, fee and pricing are available.

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