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How To Book SANTANA For Your Event!

Santana may be available for your next special event!

  Hire Santana - booking Santana information.

Rock and Roll Hall of Fame
-- inducted 1998


How to Hire SANTANA For Your Event!


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GRAMMY AWARD and LATIN GRAMMY AWARD winning Carlos Santana is an American guitarist who rose to fame in the late 1960s and early 1970s with his band Santana, which pioneered a fusion of rock 'n' roll and Latin American jazz.

Its sound featured his melodic, blues-based lines set against Latin American and African rhythms played on percussion instruments not generally heard in rock, such as timbales and congas. He experienced a resurgence of popularity and critical acclaim in the late 1990s. In 2015, ROLLING STONE magazine listed him at No. 20 on their list of the 100 greatest guitarists. He has won 10 Grammy Awards and three Latin Grammy Awards, and was inducted along with his namesake band into the Rock and Roll Hall of Fame in 1998.

  Hire Santana - booking Santana information.

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The origins of SANTANA lie in a chance meeting in San Francisco between Carlos Santana and keyboardist Gregg Rolie in 1966. Towards the end of that year the two musicians formed the Santana Blues Band together with Tim Frazer on guitar, Gus Rodrigues on bass, Rod Harper on drums and Michael Carabello on congas. Carabello provided the third element in what was, in barely three years, to become the band Santana.

The Santana Blues Band began to attract a following to their version of Chicago blues from the very beginning. As the band developed, the percussive conga also became more evident as did the Latin influence of Carlos Santana who had been born in Mexico and had absorbed a multitude of salsa and jazz influences along the way.

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However, the personnel began to change quickly as the band was developing. By the middle of 1967, the group version was back to the nucleus of Carlos Santana and Gregg Rolie with Bob Livingstone on drums, Marcus Malone on percussion and David Brown on bass -- the latter of whom was to become the fourth element in SANTANA.

During 1968, the band was spotted by Bill Graham who was promoting the Fillmore West where the band initially played as the opening act. Such was the reaction that their reputation began to grow apace with Bill Graham eventually becoming their co-manager. In parallel with the success of the band came the recognition of Carlos Santana as a virtuoso guitarist, the result of which was an invitation for him to play on the first super-session album released as "The Live Adventures of Mike Bloomfield and Al Kooper."

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As 1969 progressed, the Santana Blues Band developed into a mark three version with Carlos Santana and Gregg Rolie augmented by Michael Shrieve on drums, the returning Michael Carabello on congas, Chepito Areas as trombalist-percussionist, Alberto Gianquinto on guitar and Rico Reyes on vocals. Both Alberto Guianquinto and Rico Reyes were to feature later in the SANTANA story with the former being credited with the arrangements on the first album "Santana" and as the pianist on "Incident At Neshabur," which was included on their second recording, which was the acclaimed "Abraxas" album.

1969 was, of course, the year of the breakthrough by SANTANA following their appearance at the Woodstock Festival in New York State, where they received a standing ovation for "Soul Sacrifice" and which became the earliest composition to closely identified with the band.

History does not relate exactly when the SANTANA BLUES BAND became SANTANA. Highly relevant to this is the fact that the band was to make the first studio recording of "Soul Sacrifice" along with eleven other compositions, following their appearance at Woodstock. The band went into Pacific Recording Studios in San Mateo, California and laid down a piece of recording history as well as providing the impetus for an extraordinary recording career. For these studio recordings the band was Carlos Santana on guitar, Gregg Rolie on keyboards and vocals, Michael Shrieve on drums, Chepito Areas on percussion, Michael Carabello on congas and David Brown on bass and can justifiably be called the first line-up of SANTANA.

These recordings, which also included the original versions of "Persuasion" and "Jingo" and could easily be judged to be finished masters, became the auditions tapes from which CBS was to sign the band and launch them on their way to international success. At this point we might say the rest is history. Also, available from this seminal time are four fascinating tracks recorded at an audition that resulted in Neil Schon joining the band on guitar, a position that he held until 1972 when he and Rolie formed Journey.

The session involved Gregg Rolie on keyboards and vocals, David Brown on bass and Michael Shrieve on drums and perhaps most vividly illustrates the move from the blues band period to the highly distinctive Latin sound of SANTANA. While two of the tracks consist of little more that a jam session as the musicians got to know each other, both "Travellin' Blues" and "With A Little Help From My Friends" hark back to the roots of the SANTANA BLUES BAND. This double compact disc places all of the original SANTANA recordings into context for the first time.

Hits include:

  • Into The Night
  • Maria, Maria
  • Smooth
  • Why Don't You And I
  • The Game of Love
  • Winning
  • Black Magic Woman
  • I'm Feeling You
  • Put Your Lights On
  • Everybody's Everything
  • Just Feel Better
  • Nowhere To Run
  • Oye Como Ya
  • Hold On
  • Say It Again
  • Hoy Es Adios
  • Veracruz
  • Corazon Espinado
  • Primavera
  • Searchin'


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Genre: Rock 1
Genre: Latin
   .Classic Rock. / ClassicRock
   .Latin Rock. / LatinRock
   .Album Rock. / AlbumRock
   .Pop/Rock. / PopRock
   .Contemporary Pop/Rock. / ContemporaryPopRock
    Psychedelic Rock / PsychedelicRock
   .Fusion. / xFusion
   .Hard Rock. / HardRock
   .Blues-Rock. / BluesRock
   .Jazz-Rock. / JazzRock
   .Chicano Rock. / ChicanoRock
   .Free Jazz. / FreeJazz
   .Guitar Virtuoso / GuitarVirtuoso

Years active
   x60s, x70s, x80s, x90s, x00s, x10s, x20s

Carlos Santana --
Born: ..in Mexico
Born: ..in Jalisco
Born: ..in Autlan de Navarro
Born:   Jul 20, 1947

Band --
Formed: ..in California / formed nCalifornia
Formed: ..San Francisco / formed SanFranciscoCA
Formed:   in 1966  

Based: ..in US



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Frequently Asked Questions About How To Hire SANTANA for a private party or special event.

(i.e., how to hire SANTANA for an event)

You are currently on the official site of De La Font Agency. For more than 50 years, we have successfully helped official talent buyers around the world secure quality talent.

We welcome the opportunity to be of service to you. Let's do this the right way! Let's save you time and frustration!

Simply click on the "Let's Get Started!" link found on this page. Then, send us your request for booking information.

Include information about your plans for your event and how taking steps to hire SANTANA (or someone similar) might be of special interest.

If you decide you want to look at other names, simply include your talent-fee budget range and indicate that you want to see who else you might be able to afford with such a budget. We can send you a list of names that are affordable and in the style of music you prefer. We hope to save you time and frustration!

(i.e., what is the booking fee to hire SANTANA for an event?)
(i.e., what is SANTANA booking fee to perform at an event?)

Official booking fees for SANTANA, or any other celebrity, are determined based on a number of factors and may change at anytime without prior notice.

Factors influencing pricing vary and may include date, location, type of event, whether a private party or a public concert, the artist's calendar, whether the artist is on tour or not, how well tickets are selling at the artist's concerts, the current demand for the artist's music, market activity, etc.

As you might expect, the more in-demand the artist is, the more buyers are prepared to pay. Of course, this causes the artist's price to increase as the artist becomes more popular or decrease when becoming less popular.

Exclusive agents with exclusive representation frequently quote a range instead of a specific price, since changes can occur at anytime. Generally, the artist's manager has a role in the decision to accept any particular offer from a talent buyer.

To learn the most current artist's pricing, or the estimated artist's fee for your particular event, simply click on the "Let's Get Started!" link found on this page. Then, send us your request for booking information.

(i.e., what is SANTANA's availability?)

To learn the artist's current availability for your special event, simply click on the "Let's Get Started!" link found on this page. Then, send us your request for booking information.

Once we have your event/party information, we will be better able to assist you with putting your entertainment talent booking plans in place as your entertainment consultant. Let's get this done right! We look forward to working with you!

This is the month of December update of this page. Santana booking agent available. Santana cost, Santana booking fee and Santana booking price are available.



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This company has been providing excellence in entertainment and customer service since 1970.
We can assist you regarding any of the following --
booking entertainment, such as major name entertainers or celebrities, booking Santana, booking information on Santana, or hiring Santana for your special event, or to book or hire Santana, or if you are seeking the Santana booking agent for corporate entertainment or for a private party.
Consider the opportunity to book Santana or other entertainers for a wedding, birthday, anniversary, business meeting or convention.
If you are not a talent buyer, we are unable to provide Santana manager or management contact information.
This is the official website of Richard De La Font Agency, Inc.
Contact us to book a celebrity entertainer for your private party, birthday, or wedding, or for your corporate event!
Consider this your official Santana booking agency web site – The booking agent who works for you!

This company acts as an entertainment consultant or broker/producer and does not claim or represent itself as the exclusive agent, representative or management of Santana.

This is the month of December update of this page. Cost, fee and pricing are available.

Questions submitted to us include -
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Carlos Santana, Latin rock music artist - booking agent. SANTANA may be available for your event. Book him if you can. You will have the time of your life!