Despite his success, the Nashville music industry was hesitant to embrace Travis Tritt. His music and stage show owed too much to rock & roll, and his image didn't conform with the behatted legions of new male singers. Nevertheless, Travis had a breakthrough success with his second album, 1991's "It's All About To Change." Prior to its release, he had hired manager Ken Kragen, who also worked with Lionel Richie, Trisha Yearwood, Kenny Rogers, and "We Are the World." Kragen helped market Travis Tritt in a way that appealed to both country fans and a mass audience, sending "It's All About To Change" into multi-platinum territory.

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"T-R-O-U-B-L-E," Tritt's third album, was released in 1992. Although it didn't match the success of "It's All About To Change," it had the number one single "Can I Trust You With My Heart" and went Gold. Travis bounced back to form in 1994 with "Ten Feet Tall & Bulletproof," which went Platinum, spawned the number one single "Foolish Pride" and marked his highest position, number 20, on the pop charts. His 1995 compilation, "Greatest Hits – From the Beginning", went platinum within six months of its November release.

A part in the 1993 made-for-TV movie "Rio Diablo" led to feature film work in "The Cowboy Way" and "Sgt. Bilko." Travis Tritt also had a role in HBO's "Tales From The Crypt," performed in the Atlanta area for a Disney concert special titled "Coming Home," and provided half-time entertainment for a half-billion people at 1993's Super Bowl. The "Rhythm, Country & Blues" album, produced by Don Was, found Tritt singing with Patti LaBelle and he reunited The Eagles on the video shoot for "Take It Easy" from the "Common Thread: The Songs Of The Eagles" album. Tritt released a holiday album in 1992, "A Travis Tritt Christmas: Loving Time Of The Year." His autobiography, "Ten Feet Tall And Bulletproof," was released in conjunction with the album of the same name in 1994.

On his next album, "The Restless Kind," Travis Tritt decided not to use long-time producer Gregg Brown. Instead, he shared production duties himself with master producer Don Was and the two opted to go for a more traditional country sound, getting back to Tritt's musical roots. The result was a record that captures an artist at the peak of his creative powers, while keeping a personal and friendly feel. Among the many memorable performances were "More Than You'll Ever Know" and "Where Corn Don't Grow."

Tritt wrote or co-wrote five songs for "No More Looking Over My Shoulder," his next release (with Stewart Harris, Bruce Ray Brown and fellow Grammy-winners Gary Baker and Frank J. Myers as his collaborators). Rising country star Michael Peterson, co-writing with Craig Wiseman, contributed the album's title cut. Bowing to his rock 'n' roll impulses, Travis Tritt covered two songs written by Bruce Springsteen and Jude Cole. The remaining all-star writers on the album are J. P. Pennington and Les Taylor (of Exile fame), Larry Cordle (who wrote the Ricky Skaggs' hit, "Highway 40 Blues") and Leslie Satcher (composer of Pam Tillis' "I Said A Prayer").

The plaintive and heartfelt ballad, "If I Lost You," was the first single from the new package. It also served as the soundtrack for the final music video in the trilogy that features Travis Tritt as wounded war veteran Mac Singleton. "The first video, 'Anymore,' dealt with the friendship of two injured Vietnam vets, Mac and Al," Travis says. "The second, 'Tell Me I Was Dreaming,' concentrated on Mac and his pregnant wife, Annie, who is accidentally killed. But the baby, Annie, is saved. The third follows the story of Mac and Annie."

Most songs are written first and the concept for the video follows. "This was just the opposite," Travis says. "The other videos were so poignant and had such a strong message that I started thinking about what would Mac be doing right now? What kind of life would he have? I kept getting this picture of him watching Annie, now 5. I saw him thinking, 'I've lost the use of my legs. I've lost my wife. I've lost belief in myself. I've lost so many things in my life and I've learned to come to grips with all that. But I've built everything around you, Annie. There's no way in the world I could live if I lost you.'

Two more singles, "No More Looking Over My Shoulder" and "Start The Car," followed. In the summer of 1999, after 10 years with the label, Travis Tritt asked to be released from Warner Bros. records citing the need for a change. The parting was amicable and Travis has since been pursuing several of his many interests besides music (participating in an unbelievably successful series of Radiothons with other country stars to benefit St. Jude Children's Research Hospital in Memphis, as well as acting in a couple of TV shows: "Touched By An Angel" on CBS and "Arli$$" for HBO).

Travis signed a new record deal with SONY Nashville, allowing him to continue putting out the kind of music that has made him one of the most loved and respected musicians in the music business. When that happens, the road can't be far away and, once again, thousands of crazed fans will congregate in venues across America and the world to scream....

"TRAVIS...TRAVIS...TRAVIS"