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The sound of The Hives is like a velvet glove with brass knuckles. Brutal and sophisticated at the same time, but based on youth, energy, taste and a bag of tricks borrowed from 50's Rock n' Roll, 60's garage-rock and 70's punk-rock with new wave and everything after and in between. All this is then molded into a sound that is approximately 100% The Hives.
In 2001, they played 250+ shows, wowed audiences from Tokyo to Trondheim, from Glasgow to Georgia, and reintroduced rock in the mainstream and truly became everybody and their mama's new favorite band. Their plan had already been in action for 7 years. Formed in the small, industrial town of Fagersta, Sweden in 1993, the Hives, then in their early teens, were saved from boredom and despair by Mr. Randy Fitzimmons. He came to them with the idea to start a musical group based on everything he and the band found exciting.
After teaching themselves to play instruments and then practicing, perfecting and polishing their craft, they released their first album "Barely Legal" in 1997 to much acclaim. A perfect statement of teenage will power over pretty much everything else, it was hailed by people fed up with the staleness of contemporary rock. Here was a band with roots, but a mind of their own. Style and grace, yet swerve and brute force - not to mention the sheer energy to power the watch on your wrist and the sun in the sky.
Touring commenced and took them several laps around Sweden and Europe, gathering a cult following that grew steadily upon each visit. Dressed in black and white and looking out of sight, the gloves were off and they were ready for anything.
They record a record so good the world can't ignore it. They release "Veni, Vidi, Vicious" and nothing is ever the same. Rave reviews, more touring and that steadily growing cult following that can no longer fit into the clubs they play.
Cue big time UK industry guy and all around music fan Alan McGee (Oasis, Primal Scream, Creation Records) sees the Hives on German TV and decides that this is important. He has the band put together a form of
greatest hits for his Poptones label. "Your New Favorite Band," as the result is dubbed, catches a sleeping England by surprise. Rock music that is exciting and dangerous not really being the toast of the town lately.
The sound is equal parts of the end of something old and the start of something new.
As The Hives explode across the world's stages once more, they are rightly confident that they have at their disposal all the musical fire-power to complete the job.
Hit songs include --
Other notable songs include --
The Hives may be available for your next special event.