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William Leonard Roberts II, known professionally as Rick Ross, is an
American rapper and record executive.
He was the first artist signed to P. Diddy's Ciroc Entertainment. He founded his
own music label, Maybach Music Group, in 2009.
Rick
Ross has received Grammy nominations, but also had his background called
into question. He's had his fair share of legal tussles, as well as the
obligatory rap beef (with
50 Cent). He
remains a respected and prolific artist, both as a solo performer and as a
guest, and his Maybach Music Group has put out albums by artists including
Wale,
Meek Mill,
French Montana and Teedra Moses. While a controversial figure, Ross
is held in high esteem within the music industry, signing deals with P. Diddy
and earning praise from
Pharrell.
Rick Ross was born in Coahoma County, Mississippi, and raised in Carol
City, Florida — an impoverished area of north of Miami. Ross gravitated
to the music of street-oriented rappers like Tupac Shakur, Notorious B.I.G.,
Luther Campbell and
Ice
Cube. Ross started writing rap lyrics that romanticized drug
dealing, an act that he saw as a child.
In hip-hop, you have to be as big as the culture you represent. You have to be more than music, more than mixtapes, more than a fad. You have to be a movement.
Rick Ross, in the tradition of
Ice
Cube and Jay-Z,
is a rebel hustler. He's a renegade who gives you an inside look at
how it really goes down in America's paradise. He gives a voice to
those who have none.
Rick Ross may be available for your next special event.
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